19 Export controls Import controlsPolitical, legal and regulatory environment in the base and host countries. BASE COUNTRY No administrator can afford to ignore the policies and rules of the country from which they conduct international marketing transactions. Regardless of the location of the business, government policy and the legal system will have an impact on it. Embargoes and sanctions Government measures that distort the free luxury of trade in goods, services or ideas for resolutely political and not strictly economic reasons. Export controls are intended to prevent or at least delay the acquisition of products of strategic importance by their adversaries. Import controls These are restrictions applied by import controls, especially for countries with large trade deficits. 3 Political environment of international marketingGlobal marketing activities take place in the political environment of government institutions, political parties and organizations. 18 World Trade OrganizationInternational Marketing Regulatory Instrument World Trade Organization (WTO) Regulatory authority that has the greatest influence on global marketing activities WTO principles Non-discrimination Open markets Fair trade 16 Dispute settlement, dispute settlement and litigation. Dispute resolution is the new approach taken by countries to create legal harmony and a higher level of cooperation Alternative arbitration to disputes for the settlement of international disputes Council The United Nations International Arbitration Conference on Commercial Law Trade 9 Political environment of international marketingLaw and principles of international law that States consider as a link between them. It refers to property, trade, immigration and other areas. Ancient International Law Modern International Law Continuation of War, Restoration of Peace and Other Political Problems. Extension of international law. 7 International marketing policy environmentImport Efforts to minimise their customs obligations.

There are no international laws that govern the collection of taxes. 23 The international environmentInternational marketing Regulatory environment The international political environment The impact of the policy on international marketing is determined both by bilateral political relations between the host country and the base country and by multilateral agreements governing relations between groups of countries International law plays an important role in the conduct of international affairs. Although there is no enforceable system of international law, certain treaties and agreements respected by different countries profoundly affect international business operations 20 Political risks and actions Political risksPolitical, legal and regulatory environment in the base and host countries. HOST COUNTRY The host country environment, both politically and legally, influences companies` international marketing activities in a variety of ways. A good manager will understand the country in which the company operates so that he can work within existing parameters and anticipate and plan for the changes that occur. Seizure Risks and policy measures Companies prefer to do business in countries with friendly and stable governments. – Material risk  Attempts against property and life. – Operational risk  Interference with the operation of a company. Risk of transfer  Capital between countries. Expropriation Confiscation Domestication 10 Common Law against Civil Law.Political Environment of International Marketing Common Law against Civil Law. Common law countries: The legal system reflects the concepts and structural principles of the sixth-century Roman Empire.

Common law countries: depends on the codification of certain areas. 17 Regulators of the Regulatory Environment for International Marketing This is a variety of governmental and non-governmental agencies that monitor compliance regulators Acronym Full name APAP Association of African Petroleum Producers CUEA Council of Arab Economic Unity CARICOM Caribbean Community EC European Community ESA European Economic Area EFTA European Free Trade Association European Union GATT European General Agreement on Tariffs and Trade OPEC Organization of petroleum exporting countries IMF International Monetary Fund WTO World Trade Organization. Questions from the chapter Cultural Dynamics in the Assessment of Global Markets.docx. 11 Political environment of international marketingIndistrian law. This law is associated with the “one and only God, the Almighty.” It has a code that governs Muslim behavior in all directions and areas of life, including the economy. 24 Bibliography Books: Marketin International (Sixth Edition)Authors: Michael R. Czinkota Ilkka A. Ronkaine Fundamentals of International Marketing Authors: Warren J. Keegan Mark C. Green. Optional integration of quality, safety, environment and risk standards in the management of the company. Professor: Fernando Vargas Gálvez Civil Engineer.

4 Sovereign State. ( More complete) Political environment of international marketing State and sovereignty Supreme and independent political authority. State. ( More complete) Obligation to respect the independence of another sovereign state Sovereign state (Richard Stanley) Free and independent Regulates trade, controls the entry and exit of people. General Agreement on Tariffs and Trade. 2 summationdisplay i summationdisplay j summationdisplay k and i and y j y y y y 13 Intellectual PropertyInternational Marketing Legal Framework Jurisdiction The laws of a nation govern all activities that take place in that country Intellectual property Global marketers must ensure that they register patents and trademarks in each country where they operate Trademark infringement categories Imitation Piracy One of the three functions of base, executed by equal employment opportunities Where and how data integrity is strengthened Data integrity is strengthened during 6 International Marketing Policy EnvironmentGovernment actions take place according to 2 criteria: the level of development of a country and the political and economic system. Dishonest business practices. Governments of developing countries control the economy through protectionist laws and regulations. Laws may include: political, cultural and intellectual activities.

15 International Marketing Legal EnvironmentContract contracts in which a licensee authorizes a licensee to use patents, trademarks, trade secrets, technology or other intangible assets Trade secrets Are confidential information or knowledge that has some commercial value and is not publicly available. workbook-20220117204427782161-Divergent-Plate-Boundaries-in-the-Oceans-Practice-e.pdf 12 Legal Environment of International MarketingLegal Environment of International Marketing Legal Environment Responsible for the impact on the business and operations of the global business Establishment Citizens of one country must ensure that they are treated fairly in another country.